Privacy Policy

1. Who We Are

“Moshita,” “we,” “us,” and “our” refer to Moshita, the operator of moshita.com and related Moshita services.

This Privacy Policy applies to our website, online store, wholesale services, customer accounts, emails, text messages, advertisements, social media interactions, customer service, and related services.

2. Information We Collect

We may collect personal information directly from you, automatically through your use of our website and services, and from third-party service providers or business partners.

Information You Provide to Us

We may collect information you provide when you place an order, create an account, apply for a wholesale account, sign up for marketing, contact us, submit a review, participate in a promotion, or otherwise interact with us.

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Account login information
• Order and transaction details
• Size, style, color, and product preferences
• Customer service messages
• Return, exchange, refund, and store-credit information
• Reviews, photos, videos, testimonials, or social media content you submit
• Marketing and communication preferences
• Business name, store name, and business contact information
• Wholesale account and retailer application information
• Resale certificates, tax-exemption information, business documentation, or similar information submitted for wholesale account verification

Payment Information

When you make a purchase, payment information is processed by our payment processors or ecommerce platform. We do not store full credit card numbers on our own servers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information, including your IP address, browser type, device type, operating system, referring website, pages viewed, products viewed, links clicked, cart activity, checkout activity, approximate location, and cookie or tracking information.

Information From Third Parties

We may receive information from third parties such as Shopify, payment providers, shipping and fulfillment providers, analytics providers, advertising platforms, social media platforms, fraud-prevention providers, and other service providers that help us operate our business.

3. How We Use Information

We may use the information we collect to:

• Process, fulfill, and manage orders
• Accept, verify, and process payments
• Ship and deliver products
• Provide order confirmations, shipping updates, and customer service
• Manage returns, exchanges, refunds, and store credits
• Create and manage customer and wholesale accounts
• Review and verify wholesale or retailer applications
• Maintain tax-exemption and resale documentation where applicable
• Improve our website, products, services, and shopping experience
• Personalize product recommendations and website content
• Send marketing emails, SMS messages, promotions, and brand updates where permitted
• Run advertising, retargeting, and marketing campaigns
• Measure the effectiveness of our ads and marketing
• Understand website usage and customer behavior
• Detect, prevent, and investigate fraud, abuse, chargebacks, and security incidents
• Protect our rights, property, customers, and business
• Comply with legal, tax, accounting, regulatory, and recordkeeping obligations
• Enforce our Terms & Conditions and other policies

4. Cookies and Tracking Technologies

We may use cookies, pixels, tags, web beacons, server logs, software development kits, and similar technologies to operate our website, remember your preferences, keep items in your cart, analyze website traffic, measure marketing performance, personalize your shopping experience, show relevant ads, detect fraud, and improve security.

Depending on your location, we may ask for consent before placing certain non-essential cookies or using certain tracking technologies. You may also be able to manage eligible privacy choices through our website privacy settings or cookie banner.

You can adjust your browser settings to refuse, block, or delete cookies. However, some parts of our website may not work properly without certain cookies.

5. Analytics, Advertising, and Personalization

We may use analytics and advertising tools provided by third parties, such as ecommerce platforms, search engines, social media platforms, analytics providers, advertising networks, and marketing technology providers.

These tools may collect information about your activity on our website and, depending on the provider and your privacy settings, activity on other websites or apps over time. This information may be used to help us understand customer behavior, measure ad performance, create audiences, personalize content, and show more relevant advertisements.

Depending on your location, certain advertising, analytics, or cross-context behavioral advertising activities may be considered “sharing,” “selling,” or “targeted advertising” under applicable privacy laws. Where required, we provide applicable choices and opt-out rights.

6. Email and SMS Marketing

If you sign up for our email or SMS marketing, we may send you promotional messages, product updates, restock alerts, launch announcements, offers, and other brand communications.

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email. You can opt out of SMS messages by replying with the applicable opt-out keyword, such as “STOP,” where available.

Even if you opt out of marketing, we may still send transactional or service-related messages about your orders, account, shipping, returns, refunds, security, or customer service.

7. How We Share Information

We may share personal information with trusted third parties that help us operate our business, including:

• Ecommerce platform and website providers
• Payment processors
• Shipping carriers
• Fulfillment and logistics providers
• Email and SMS marketing providers
• Analytics providers
• Advertising and social media platforms
• Fraud prevention, authentication, and security providers
• Customer service tools
• Review and user-generated-content platforms
• IT, cloud, and website hosting providers
• Wholesale sales, account-management, or CRM service providers
• Professional advisors, such as attorneys, accountants, consultants, and insurers
• Government authorities, regulators, courts, or law enforcement when required or permitted by law

We may also share information when reasonably necessary to protect our rights, prevent fraud or abuse, comply with legal obligations, respond to lawful requests, or protect the safety of our customers or others.

We may share information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or transfer of all or part of our business.

8. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, some privacy laws define “sale” or “sharing” broadly and may consider certain advertising, analytics, retargeting, audience-building, or cookie-based activities to be a sale, sharing, or targeted advertising.

Where required by applicable law, you may have the right to opt out of certain sales, sharing, targeted advertising, or profiling activities. You may exercise available choices through our website privacy settings, a data-sharing opt-out page where available, or by contacting us.

9. User Content, Reviews, and Social Media

If you submit reviews, photos, videos, testimonials, comments, social media posts, tags, or other content involving Moshita or our products, we may use that content for marketing, advertising, website, email, social media, and promotional purposes, subject to our Terms & Conditions and applicable law.

Content you publicly post on social media or review platforms may be visible to others depending on the platform’s settings and privacy policies.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, payment system, platform, storage system, or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account login information confidential and for promptly notifying us if you believe your account has been compromised.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to operate our business, and to satisfy applicable legal, accounting, tax, regulatory, fraud-prevention, security, and recordkeeping requirements.

• Order and transaction information: may be retained as necessary for accounting, tax, fraud prevention, chargebacks, dispute resolution, warranty or return history, and legal compliance.
• Account information: may be retained while your customer or wholesale account remains active and for a reasonable period afterward.
• Wholesale and retailer verification information: may be retained as necessary to manage account eligibility, resale or tax-exemption status, business records, and legal obligations.
• Customer service communications: may be retained as necessary to resolve requests, maintain service history, prevent abuse, and address disputes.
• Marketing information: may be retained until you unsubscribe or withdraw consent, subject to retaining limited information necessary to honor your opt-out preference.
• Cookie, analytics, and advertising information: is retained according to our settings and the retention practices of the applicable service providers.

The exact retention period may vary depending on the type of information, why it was collected, our business needs, and applicable legal requirements.

12. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, please contact us and we will take appropriate steps to review and delete the information where required.

13. Your Privacy Choices and Rights

Depending on where you live and subject to applicable legal exceptions, you may have certain privacy rights, including the right to:

• Request access to personal information we have about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy or portable version of certain personal information
• Opt out of certain targeted advertising, sale, or sharing activities
• Withdraw marketing consent or opt out of marketing communications
• Limit certain uses or disclosures of sensitive personal information, if applicable
• Appeal a denied privacy request, where required by applicable law
• Exercise privacy rights without unlawful discrimination or retaliation

To make a privacy request, email us at info@moshita.com or use our Contact Us page.

We may need to verify your identity before fulfilling certain requests. The information required for verification will depend on the nature of the request and the information associated with your account or transactions.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you and may also ask you to verify your identity directly with us.

14. California Privacy Notice

If you are a California resident and applicable California privacy law applies to our processing of your personal information, you may have additional rights regarding your personal information.

Categories of Personal Information We May Collect

• Identifiers: name, email address, phone number, billing address, shipping address, IP address, account information, and business contact information
• Commercial information: products purchased, order history, shopping activity, returns, exchanges, preferences, and wholesale account activity
• Internet or network activity: website usage, pages viewed, products viewed, links clicked, cart activity, checkout activity, and interactions with advertisements
• Geolocation information: approximate location based on IP address or similar information
• Payment-related information: transaction and payment-related information processed through payment providers
• Customer service information: messages, requests, complaints, feedback, and support history
• User-generated content: reviews, photos, videos, testimonials, comments, and social media content
• Professional or business information: business name, retailer information, resale or tax-exemption information, and wholesale account information
• Inferences: product preferences, shopping interests, marketing audiences, and likely interests derived from other information

Sources of Personal Information

We may collect these categories of personal information directly from you, automatically when you use our website, from our ecommerce platform and service providers, and from advertising, analytics, social media, fraud-prevention, shipping, fulfillment, payment, or other business partners.

Business and Commercial Purposes

We may use these categories of personal information for the purposes described in Section 3, including processing orders, operating customer and wholesale accounts, providing customer service, improving our services, marketing and advertising, preventing fraud, maintaining security, and complying with legal obligations.

Disclosure, Sale, and Sharing

We may disclose categories of personal information to the service-provider and third-party categories described in Section 7 for business and commercial purposes.

We do not sell personal information for money. However, certain advertising, analytics, or cross-context behavioral advertising activities may be considered “sale” or “sharing” under California law. Where applicable, you may opt out of such activities through available website privacy controls or by contacting us.

California Privacy Rights

Subject to applicable exceptions and eligibility requirements, California residents may have the right to know, access, delete, correct, obtain information about collection and disclosure practices, opt out of sale or sharing, limit certain uses or disclosures of sensitive personal information where applicable, and not be discriminated against for exercising privacy rights.

To submit a California privacy request, email info@moshita.com or use our Contact Us page.

We may verify requests as permitted by law. Authorized agents may submit requests where permitted, subject to verification of their authority.

We do not knowingly sell or share the personal information of individuals under 16 years old.

15. Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws. Depending on your state and whether the applicable law applies to us, these rights may include the right to access, correct, delete, obtain a copy of personal information, opt out of targeted advertising, opt out of sale of personal information, opt out of certain profiling, or appeal a denied request.

To exercise these rights, email info@moshita.com or use our Contact Us page.

16. International Visitors

If you access our website from outside the United States, your personal information may be processed, transferred, and stored in the United States or other countries where we or our service providers operate. Privacy laws in those countries may differ from the laws in your location.

Depending on where you live, applicable privacy law may provide additional rights regarding your personal information. If such rights apply, you may contact us at info@moshita.com or through our Contact Us page.

17. Third-Party Websites and Platforms

Our website may link to third-party websites, apps, social media platforms, payment processors, shipping carriers, or other services. We are not responsible for the privacy practices, security, content, or policies of third parties.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

18. Browser Privacy Signals and Global Privacy Control

Some browsers and browser extensions allow users to send privacy preference signals, including Global Privacy Control (“GPC”). Where required by applicable law and supported by our website and privacy tools, we process recognized opt-out preference signals as requests to opt out of applicable sale, sharing, or targeted advertising activities.

Some browsers also offer a separate “Do Not Track” setting. Because there is not a uniform standard governing traditional Do Not Track signals, our website may not respond to those signals.

19. Shopify and Ecommerce Services

Our store may be hosted or supported by Shopify and related ecommerce services. Shopify and other ecommerce service providers may process personal information on our behalf or, in some circumstances, for their own permitted purposes according to their privacy terms and the services we use.

Depending on the features enabled on our store, ecommerce and advertising services may use information to provide checkout, fraud prevention, analytics, personalization, marketing measurement, or other functionality.

Our actual privacy practices and this Privacy Policy should remain consistent with the privacy, cookie, advertising, and data-sharing settings configured in our ecommerce platform and any third-party applications or pixels we use.

20. Sensitive Personal Information

We do not intentionally request sensitive personal information unless it is reasonably necessary for a specific business or legal purpose. If you voluntarily provide information that may be considered sensitive under applicable law, we will handle it in accordance with applicable legal requirements.

Wholesale documentation may contain tax, business, or identification-related information. Please provide only the information reasonably requested for account verification or legal compliance.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or other factors.

When we make changes, we will post the updated Privacy Policy on this page and revise the “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.